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AboutBonitto Daley, Jr.Est. 2007

The work outgrew the name.

What began as iCandy Webs evolved beyond websites into digital platforms, operational software, connected infrastructure, and long-term systems stewardship. Ronin Labs is the name that finally fits the practice.

Start a ProjectSee Selected Work
First client
2007First clientIndependent practice begins
Websites managed
250+Websites managedPlatforms, templates, automation
Reached annually
3MReached annuallyThrough a product experience, as reported by BOLT ON TECHNOLOGY
Founder portraitRonin Labs
Illustrated portrait of Bonitto Daley, Jr.Fig. 01

Bonitto Daley, Jr.

Founder & Principal · Lead Systems Architect

01 — Evolution

The practice began in 2007. The name caught up.

iCandy Webs began in 2007 with a single chapter website and grew, client by client, into a practice trusted with systems that organizations depend on every day.

As the practice expanded into operational software, integrations, automation, and infrastructure, the original name described a fraction of what was actually being delivered.

Ronin Labs is the same practice, the same standards, and the same accountability — under a name that finally matches the scope.

  1. 01

    First client

    Gamma Nu Zeta Chapter of Zeta Phi Beta Sorority, Inc. at Rowan University became the first client.

  2. 02

    iCandy Webs

    The independent practice was formalized under a name centered on web design and development.

  3. 03

    Ronin Labs

    A new identity for a practice that now spans digital platforms, operational software, integrations, automation, infrastructure, and long-term stewardship.

Sectors

  • Public Sector
  • Healthcare
  • Higher Education
  • Real Estate

03 — Selected chapters

A career built in overlapping systems.

Military communications, defense networking, healthcare, higher education, and operational software — each chapter added a discipline the practice still runs on.

  • 012007

    Origin

    Gamma Nu Zeta Chapter

    2007 · First client

    Zeta Phi Beta Sorority, Inc. at Rowan University became the first client — and the beginning of the independent practice.

    • Web design
    • First engagement
  • 02Senior Airman

    Service · Foundation

    U.S. Air National Guard

    Senior Airman · 3D1X3 RF Transmission Systems

    Earned CompTIA Security+ and Cisco CCNA while serving, and was awarded the Air Force Achievement Medal. Built a foundation in mission-critical communications, security, reliability, and disciplined systems work that still governs how every engagement is run.

    • Security+
    • CCNA
    • Air Force Achievement Medal
  • 03Network Engineer

    Defense

    L-3

    Network Engineer · Defense contractor

    Joined after earning CCNA in the Air National Guard, applying the military communications and networking foundation inside a defense environment.

    • Network engineering
  • 04July 2015 – July 2023

    Healthcare · Long-term

    Radiology Affiliates Imaging

    July 2015 – July 2023 · Healthcare

    An eight-year independent digital and marketing partnership — not just website maintenance. Redesigned and developed 4rai.com (the redesign launched August 17, 2015), and led a long-term, patient-focused content and SEO strategy that framed content around patient problems and how diagnostic imaging could help, rather than writing only about modalities. Work included keyword research, local and global SEO, link building, social distribution, and HIPAA-compliant forms used by schedulers. At launch, 4rai.com ranked in Google's top 100 organic results for 19 keywords; in Semrush's current US historical series that footprint peaked at 8,679 in July 2021 and stood at 7,063 at the July 2023 handoff. In August 2016, roughly 69% of visits came from search engines — Google alone accounting for 2,073 of 3,536 visits. Declined a full-time offer and proposed continuing as an independent partner.

    • 19 → 8,679 top-100 keywords
    • 69% search traffic
    • 8-year partnership
  • 05April 2015 – July 2015

    Platform scale

    WorkWave

    April 2015 – July 2015

    Developed a strategy for managing more than 100 Joomla websites; the role ultimately involved maintaining and monitoring more than 250 sites — improving deployment, security, templates, and automation.

    • 250+ sites
    • Automation
    • Security
  • 06February 2018

    Product

    BOLT ON TECHNOLOGY

    February 2018 · Approximately one month · Independent front-end developer

    Translated supplied mockups into a customer-facing product experience for automotive repair shops that helped communicate repair priorities.

    • Front-end
    • Product UI
  • 07July 2018 – October 2019

    Higher education

    Temple University

    July 2018 – October 2019

    Lead/front-end web developer across Temple University academic properties, including STHM and the Fox School of Business — a single engagement spanning both schools during the same period. Offered the permanent successor role after Ed C. Fischer stepped down to join another university, and chose to remain independent.

    • STHM + Fox School of Business
    • Lead developer
    • Declined in-house role
  • 08July 2018 – August 2024

    Healthcare

    Windsor Radiology

    July 2018 – August 2024

    Redesigned, developed, and stewarded the website. The engagement concluded when Windsor Radiology was acquired by Princeton Radiology.

    • 6-year partnership
    • Redesign
  • 09Multi-year agency collaboration

    Agency collaboration

    Princeton Partners

    Multi-year agency collaboration

    Contracted independent web-development work delivered alongside an agency team across multiple years and client programs.

    • Multi-year
    • Agency delivery
  • 102017 – Current

    Public sector · Long-term

    Choose New Jersey

    2017 – Current · Economic development

    Began as project support in late 2017, grew into infrastructure migration and a formal website rebuild agreement in November 2018, and evolved into long-term institutional digital stewardship — ongoing development, analytics and tagging, forms and CRM/UTM integrations, structured data, performance and security troubleshooting, campaign and related digital properties, and custom content experiences such as 2026 backend/front-end logic for the Event Grant page. The partnership remains active in 2026.

    • 8+ year partnership
    • Platform rebuild + stewardship
    • Digital systems + integrations
  • 11Real estate operations

    Owned venture

    Tenant 365

    Real estate operations

    Owner/operator perspective applied to real-estate operations — connecting real-world property operations with marketing, CRM, automation, smart technology, and operational systems.

    • Owned
    • CRM & automation
    • Smart technology
Project impact

The moment the product showed up in real life.

During a focused engagement, Bonitto helped translate BOLT ON TECHNOLOGY’s mockups into the front-end experience for a platform used by automotive repair shops to show customers which repairs needed attention first.

Bonitto later encountered the product at his own mechanic. Without knowing he had worked on it, the front-desk representative explained how useful it was. Bonitto shared that moment with Michael Risich, whose response put the scale of the contribution into perspective.

Nearly 3 million people a year are getting that same experience… You should definitely consider the impact you have made.
Michael RisichBolt On Technology

05 — Independence

Repeatedly invited in-house. Deliberately independent.

Across healthcare, higher education, and technology, permanent roles were offered. Each time, the answer stayed the same.

Remaining independent keeps the practice senior-led, accountable to the outcome rather than an org chart, and free to steward systems across many organizations at once.

06 — Trusted in practice

Trusted in practice.

Selected client and collaborator recommendations.

Bonitto consistently delivered exceptional results on multiple projects over the past few years, so we've continued to hire him for more complex and noteworthy initiatives on behalf of the State of New Jersey.
Carly WronkoDirector of Marketing · Choose New Jersey, Inc.LinkedIn Recommendation
Related engagementChoose New Jersey
His collaborative approach (sitting down with us to understand our needs and goals) enabled our small team to find efficient and effective solutions.
Jamie CannMarketing Sr. DirectorLinkedIn Recommendation
Related engagementTemple University
I could always rely on him to get the job done right.
Leigh CesanekVP, Group Account SupervisorLinkedIn Recommendation
Related engagementPrinceton Partners

Repeat engagement · State of New Jersey

07 — The Ronin method

See the whole system. Then make it work.

Four principles, applied in order — from understanding the organization to staying accountable long after launch.

  1. 01

    Context before code

    Understand the organization, the people, and the constraints before a single decision gets locked into software.

  2. 02

    Build the operating system

    Ship the platform, the integrations, and the workflows around it — not an isolated website.

  3. 03

    Make complexity legible

    Interfaces, documentation, and reporting that let non-technical teams see and steer the system.

  4. 04

    Stay accountable

    Remain present after launch. Monitor, improve, and evolve the system as the organization changes.

08 — Start a conversation

What should your company be able to do next?

Tell us what is changing, what is getting in the way, and what the digital system needs to accomplish.

Now Reviewing Select EngagementsSenior-led · Limited capacity

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